Choose a small message
Write a title of no more than six words and a paragraph of two sentences. Use the same words for each version so the layout, rather than the content, creates the difference.
Make three arrangements
In the first, keep everything close together. In the second, give the title a larger gap from the paragraph. In the third, move the whole group to one side and leave an intentionally open area. Keep the lettering simple.
Look at the first glance
Put the versions beside each other. Give each a quick glance and notice where your eye starts. Choose the arrangement that gives the title a clear first moment without making the paragraph feel disconnected.
YOUR PRACTICE RECORD
What did you try?
Saved on this device. Your record reflects the steps you mark yourself.
